APICAL CONSULTING- THE #1 AFFILIATE MARKETING COMPANY
Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products. You find a product you like, promote it to others and earn a piece of the profit for each sale that you make.
That’s the dream, right?
Make money while you sleep.
For 99% of people, affiliate marketing is how they get started.
The idea behind it is that you promote other people’s products, often through an affiliate network, earning a commission if people actually end up buying thanks to your marketing.
It’s based on revenue sharing. If you have a product and want to sell more, you can offer promoters a financial incentive through an affiliate program. If you have no product and want to make money, then you can promote a product that you feel has value and earn an income from it as an affiliate marketer.
We’ve talked a little about it before, but today I want to dive deeper into what affiliate marketing actually is, what sides there are to it, and how to get started. So, let’s dive into my affiliate marketing guide. Ready?
However, Wikipedia talks about 4 different parties that are involved: the merchant, the network, the publisher, and the customer.
You can be both the creator and the marketer and still profit from the underlying idea of sharing revenue.
Now let’s look at all of the parts of a successful affiliate marketing system.
- The Merchant: Sometimes also known as the creator, the seller, the brand, the retailer, or the vendor. This is the party that creates the product. It can be a big company, like Dyson, who produces vacuum cleaners.
From solo entrepreneurs to startups to massive Fortune 500 companies, anyone could be the merchant behind an affiliate marketing program. They don’t even have to be actively involved. They just have to have a product to sell.
- The Affiliate: This party is sometimes also known as the publisher. Affiliates can also range from single individuals to entire companies. An affiliate marketing business can produce a few hundred dollars in commissions each month or tens of millions of dollars.
It’s where the marketing happens. An affiliate promotes one or multiple affiliate products and tries to attract and convince potential customers of the value of the merchant’s product so that they actually end up buying it.
- Choosing Your Product
Ok, first things first. You need something to promote. So, how should you go about choosing the product for your niche affiliate site?
Here are my few golden rules, which I’ll expand on in a moment: –
The product has to be popular
The product has to be at a decent price point
The product should be available from a number of retailers (with affiliate programs)
The product shouldn’t be oversaturated in the affiliate space
So, let me go into more detail.
There’s no point promoting something obscure that no one is interested in buying. Sure, you can make a few bucks by going for a micro niche, but for the real revenue you want something mass market.
So how do you find this golden product? This commission generating monster!
Well, you might be lucky and have experience of a popular product from a previous/current job.
This was the case for me with this particular site. I used to be a retailer of the product, so I knew how popular it was, but that doesn’t really matter in a way. It’s quite simple to find popular products to promote whether you have experience in the niche or not. Here is one of the best ways!